7/23/2023 0 Comments Wechat web cannot loginIn this article, we’ve summarized some key points about external links on WeChat, so you can use them to their fullest and make sure they’re not blocked by WeChat. WeChat has a number of restrictions on external links, primarily related to either the link content or the source of the link. While a lot can be done within WeChat, many brands and marketers still want to take users to external websites for various purposes such as campaigns and e-commerce, however, this is much easier said than done. One of the biggest headaches for Official Account users is the complicated rules surrounding external links. WeChat is without a doubt the most important mobile app in China and it has already successfully penetrated the daily life of almost everyone in the country. Although WeChat is continuously improving their user experience, from a digital marketer’s perspective, there’s still a long way to go. This article summarizes the main restrictions and suggests alternatives. However, WeChat doesn’t make this easy to do, blocking links from certain platforms and enforcing strict rules about how and where external links can be placed. While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms.
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